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Faith Popcorn - Professional Achievements
 

Faith Popcorn, best-selling author of “Clicking” and “The Popcorn Report” and Chairman of BrainReserve Inc., a marketing consultancy which she founded in 1974, is recognized as America's foremost consumer trend expert. Credited with identifying such sweeping societal concepts as “Cocooning”, “Cashing Out”, “Female Thinking”, and “Pleasure Revenge,” Ms. Popcorn uses her insight into cultural and business trends to define new areas of business opportunities, reposition established brands and develop new products for many Fortune 500 Companies.

With Ms. Popcorn at the helm, BrainReserve is staffed by a trend-obsessed group of business-minded cultural observers who employ BrainReserve's proprietary methodology to help clients prepare and cope with the future marketplace. Documented as having a 90% accuracy rate, Ms. Popcorn correctly predicted the rise of New Age spirituality, the demand for fresh foods, four-wheel drives, and the failure of New Coke. Known for coining the word “Cocooning” she was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses and home shopping.

Additional Information
 

“Clicking: The Seminar,” which focuses on how today's trends are affecting consumer lifestyles and purchasing, has been presented to audiences across the globe. Heralded for her extraordinary ability to forecast emerging consumer patterns, Ms. Popcorn is frequently interviewed (The New York Times, Time, Fortune, The Today Show.) Her latest book “Clicking: 16 Trends To Future Fit Your Life, Your Work” opened at #3 on the Business Week best-seller list and is currently available in seven languages. “The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life,” has been published in sixteen countries.

Programs
 

"The Popcorn Report"

"Clicking"

"Consumer Trends & Lifestyle Patterns"

Books
 

The Popcorn Report : Faith Popcorn on the Future of Your Company, Your World, Your Life

EVEolution : The Eight Truths of Marketing to Women