• Marketing
• Technology
• Customer Service

Don Peppers & Martha Rogers, Ph.D. - Professional Achievements
 

Don Peppers is founder and president of Marketing 1:1 Inc., a management-consulting firm specializing in relationship management and marketing technology issues. He has delivered speeches, conducted seminars and led brainstorming sessions in one-to-one marketing. An accomplished public speaker, Mr. Peppers has keynoted conferences and conventions for a variety of associations on six continents around the world.

Mr. Peppers and Dr. Martha Rogers, Professor of Telecommunications at Bowling Green State University (Ohio) are the co-authors of a book on marketing technology and the future of marketing, entitled “The One to One Future. - Building Relationship One Customer at a Time” (Currency/Doubleday, 1993). Now in its fifth US printing, the book is distributed in ten languages on six continents. In his nationally syndicated newspaper column, “On Excellence,” Tom Peters named “The One to One Future” book of the year. According to Peters, “Peppers and Rogers brilliantly reconceived the basis for i-marketing” in this “revolutionary prescription for putting customers first that makes my 'close to the customer' axiom from 'In Search of Excellence' pale by comparison.” George Gendron, editor-in-chief at Inc. Magazine, said, “Peters was wrong. It's not the book of the year. It's not even the book of the decade. 'The One to One Future' is one of the two or three most important business books ever written.” Business Week named “The One to One Future” “one of the bibles of the new marketing,” and Ad week called it “hands down ... the best marketing book for the interactive age.” Wired proclaimed “The One To One Future” is “the book that revolutionized marketing in the 90's.”

Additional Information
 

Together they have written about marketing and interactive technology issues for journals, magazines, and newsletters around the world, including Harvard Business Review and Wired, among others. In 1997, Mr. Peppers' and Dr. Rogers' released, “Enterprise One To One: Tools For Competing In The Interactive Age.” Building on the principles first espoused in “The One To One Future,” this new book shows how a genuinely interactive, one-to-one marketer must be capable of integrating individual customer feedback into all aspects of the enterprise's business -- not just marketing communications, but production and service delivery operations, finance and channel management as well. Even the enterprise's organizational structure must be adjusted, if the firm hopes to create long-lasting relationships with individual customers based on feedback and customization.

Programs
 

"The One To One Future"

"Competing Successfully in The Interactive Age"

"The Competitive Advantages"

"1:1 Marketing"

"Building and Growing Relationships with Customers"

"Share-of-Customer Marketing"

Books
 

The One to One Future: Building Relationships One Customer at a Time (One to One)

One to One B2B: Customer Development Strategies for the

Business-To-Business World (One to One)

Enterprise One to One: Tools for Competing in the Interactive Age